reimagine — modern fish store

YEAR
WINTER 2019
CATEGORIES
BRANDING / PACKAGING
PROJECT BRIEF
A PASSION OUTSIDE OF DESIGN:
AQUASCAPING AND FISHKEEPING
THE SOLUTION
Altum Aqua is my personal brand for my hypothetical fish store focused on aquascaping. Aquascaping is the arrangement of wood, plants, and rocks within an aquarium.

Altum Aqua is a branded store experience named after the Altum Angelfish; which caters to those dedicated to aquascaping and advanced fish keeping. In contrast with most common fish stores which cater to a more general audience.
01/ BRANDING SYSTEM
Focused on the two key main parts of aquascaping, the fish and the plants; the brand strives to bring the two into the forefront as the main elements represented within the brand itself.
02/ PRICING AND INFO CARDS
A collection of 24 cards that are utilized as price markers and care-taking cards within the store. These are places in holders in front of display tanks; connecting the fish species to the illustration and information on the card directly.
Photography Credit: Aquarium Design Group
03/ IN-STORE PRINTS
These in store posters utilize the same illustration style and may advertise specific ecosystems of fish or plants. They could also be given out to customers who make a purchase.
03/ STORE GRAPHICS + PRODUCTS