04/ Impostor

Branding + Exhibit + Web

addressing feelings
of impostor syndrome

YEAR
SPRING 2019
CATEGORIES
BRANDING / UX+UI / RESEARCH / EXHIBIT / WEB
PROJECT BRIEF
SOCIAL GOOD PROJECT
TEAM MEMBERS
ROLES IN PROJECT
ASHLEY - POSTERS / BRANDING / MOTION
ANDY - WEBSITE / MOTION / LOGOTYPE
FAITH - TAKEAWAY / ICONS / PITCH DECK
THE PROBLEM
We were tasked with using design to tackle a social issue that is currently relevant in society. We decided to tackle impostor syndrome for its relevance and importance in a competitive modern society where many people feel insecure in their skill sets and value. Our research led to a solution that combines a physical exhibit, social media, and a digital website.

Impostor syndrome is a feeling of being a fraud, that one's position was simply by chance and luck and not a reflection of skill.
01/ CONCEPT + RESEARCH
02/ BRANDING
We wanted to approach the brand with a serious tone as it is an issue that effects many people but keep it mellow and cheerful with our color palette and logotype. The logotype represents a person who is feeling out of place amongst others with a face and eyes.
02/ INTERACTIVE POSTERS
A series of posters that each correspond with a type of impostor syndrome feeling. Each poster invites the viewer to interact physical, whether that be to draw a perfect circle, solve a riddle, or even play tic tac toe. We ask them to take a sticker that corresponds with each type and to put it on the Reflect Poster, showing other people viewing the posters how others feel about impostor syndrome.
03/ PAMPHLET & STICKERS
Serving as a takeaway and continuation of the poster series, the card/pamphlet slide out calls on people to write down their own insecurities to share on social media. Each card details out a type of impostor and the traits they each hold.
04/ WEBSITE
The website provides a platform for people who are in an area that the exhibit is not in to find out more about Impostor's mission and to find coping methods for themselves. It also links to the social media campaign, creating a method for people to find a community.
05/ SOCIAL MEDIA
Through social media, Impostor encourages people to share their stories of feeling like an impostor. With a community of people all sharing their experiences, the social media campaign aims to relive the feeling of loneliness that comes with impostor syndrome.