ANDY LAI
01/ Noctua

Branding + Web + Packaging

a simple custom computer system.

YEAR
FALL 2018
CATEGORIES
BRAND / PACKAGING / WEB
PROJECT BRIEF
REDESIGN A GUILTY PLEASURE:
COMPUTER BUILDING & GAMING
THE SOLUTION
Noctua's design is an antithesis to the power and masculine focused design language of the pc building industry.

Simple and modular. Noctua strives to create a way to build a custom PC with an easy process for picking parts to best fit each user's needs in computing.

Modularity heavily influenced the branding system of Noctua, which is reflected in the logo itself as well as all the extensions of the brand.
01/ BRAND
02/ MODULARITY
The packaging helps users to build fully customized computers without worrying about missing or incompatible parts. The mix-and-match system enables customers who are tech novices to easily assemble the parts into a whole computer. Together, the seven component parts fit perfectly into a square shipping box.
03/ PACKAGING
04/ WEBSITE
The website ordering process allows users to pick pre-made sets which then can be customized depending on budget, power and silence.
05/ INSTAGRAM ADS
06/ ADVERTISING
The poster series is intended to be used at trade shows such as CES or COMPUTEX. Where each part of the series is highlighted to demonstrate new products.
The posters below were to be included within the box sets Noctua ships out. It serves as informational piece for the four series.