ANDY LAI

eloquent and mythical glasses

YEAR
SPRING 2019
CATEGORIES
LETTERING / BRANDING
PROJECT BRIEF
DEVELOP A CUSTOM LETTERED MARK FOR A PRODUCT BRAND
THE SOLUTION
Lettering workshop led by Jonathan Ball
We were asked to hand craft a custom logotype for a product brand. Theia is an eloquent and mythically inspired optical wear brand that provides high end frames. Named after the Greek goddess of vision, Theia provides an elevated voice in the fashion of eyewear.
01/ MARK
02/ BRAND
The brands colors reflect the elegance and mythical quality of Theia. While also nodding to the sun, moon, and dawn in its subsidiary color schemes.
03/ PRODUCTS
The product lines are divided into three, each with their own color scheme and icon representing Helios, Selene, and Eos who are all children of Theia. Helios is the more masculine line of frames, while Selene is the feminine counterpart; Eos is neither masculine nor feminine.